Chargee

Chargee
Client
Chargee
Project type
Website
Our services
Information architecture, UX/UI design, Webflow development
Year
2025
The project

WE DESIGNED A CLEAR, BUSINESS-FOCUSED WEBSITE THAT SPEAKS EFFECTIVELY TO FIVE DIFFERENT AUDIENCES — AND TURNS THEM INTO LEADS.

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A clear website for a complex business

Chargee offers a complete solution for EV charging — from designing and building smart charging networks to managing and operating them. They needed a website that could clearly communicate the scope and value of what they do. Their previous site fell short: visitors got lost in it, and many never quite understood everything Chargee actually offers. We built a new, modern website with a clearly structured approach to content — one that shows the full breadth of the business and gives each type of customer exactly the information they need.

Giving every audience exactly what they came for

Chargee needed to speak to companies, fleet managers, municipalities and homeowners — all considering a move to electric mobility, but each approaching it from a completely different angle. Business leaders want certainty in a long-term investment, municipalities want efficient use of public space, and homeowners want simplicity and reliability.

The old website couldn't handle that complexity. Visitors often didn't understand the value of an integrated solution, and too many left with more questions than answers.

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Structure and design that make the value obvious

We designed the site with a clear structure, starting with a main menu that immediately splits into dedicated paths for each audience. Every page was built specifically for its reader — from high-level benefits for CEOs, property developers and homeowners, to detailed practical information for fleet managers.

We chose a clean, modern design that keeps attention on the content and helps deliver information in digestible stages. Icons and visual elements reinforce that clarity, while colour, line work and themed photography capture the technological, forward-thinking character of Chargee's services. We built the site on Webflow, giving it plenty of room to grow and making it easy for the client to keep key information up to date themselves.

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A website that generates leads and strengthens the brand

The new website makes a clear case: EV infrastructure works best as one integrated solution — charging stations, software and ongoing management, all handled together. We structured the content so that even a complex topic stays genuinely understandable, going only as deep into technical detail as each specific audience actually needs.

Chargee now has a professional website that supports their business goals, generates leads and gives their sales team a real advantage in client conversations. It fits seamlessly into their advertising campaigns and broader marketing efforts, and it's helping shift how the Chargee brand is perceived — from a software or hardware supplier to a genuine partner for the entire transition to electric mobility, for businesses and beyond.

Webdesign
strategy
Data
Webdesign
Strategy
Data