Online campaigns that brought 104% more customers through the door

PRO-DOMA is a building materials retail chain built on a wide product range and a strong in-store experience. With no e-shop of their own, the brand needed online marketing to do something specific: drive real people into real stores. We developed a performance strategy that connected search, social media and the website into one coherent path — one that naturally led online visitors toward a store visit.

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Invisible online, losing out offline

Customers were finding competitors online first — and going there instead. PRO-DOMA was losing business not because of what happened in store, but because it wasn't visible enough online at the moment people were making decisions. With no e-shop in place, online marketing had to serve as the entire bridge between search, social media, the website and a physical store visit — including enquiries submitted through a contact form.

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The task was clear: make the brand more visible to the right audience, compete more effectively in search results and give website visitors a compelling reason to choose PRO-DOMA over a competitor they already knew.

Every channel pointed at one goal

We started with search: improving the quality and relevance of information around key products in organic results, helping PRO-DOMA rank ahead of competitors for the queries that mattered most.

On the PPC side, we moved away from broadly targeted DSA campaigns toward tightly structured ad groups focused on more specific, higher-intent queries. This raised quality scores, won more top-position auctions and reduced cost per click. We also shifted budget toward product categories where competitors weren't advertising — avoiding expensive bidding wars and capturing demand that was going uncontested.

On social media, we used location-based targeting to show ads with specific, relevant offers to people who were physically near selected stores at that moment.

In parallel, we worked on the website as the critical decision-making point before a store visit. We made the information that builds trust in PRO-DOMA's expertise more prominent, and refined the enquiry form to work as effectively as possible in the absence of an e-shop — shortening the path to conversion at every step.

To prove that online activity was genuinely driving in-store visits, we tracked not just submitted enquiries but also micro-conversions like "Call the store," "Get directions" and copying contact details from the website. Store staff simultaneously tracked customer numbers and sales of the products the campaigns were actively promoting — giving us a direct feedback loop between online activity and offline results.

Campaigns driven by data, not just budget and assumption

The combination of a well-structured strategy, precise targeting and rigorous measurement delivered significant growth for PRO-DOMA — both online and in store. Campaigns stopped being tuned by budget alone and started being guided by data: spend went to the formats and products that demonstrably brought customers in and drove revenue.

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What the campaigns delivered

• Store visits: +104%
• Store revenue: +45%
• New online enquiries: +35%