Besta is a leading supplier of bathroom fixtures and installation materials, with a business built on a wide product range and a professional approach. The goal of our collaboration was to grow digital revenue, ensure long-term campaign performance and maximise the return on marketing investment. We deployed Search Ready on their website and used the data it generated to build a new performance marketing strategy.
Besta wanted more from their PPC campaigns, but the existing measurement setup and account structure made it impossible to allocate budget based on actual performance. Reliable data on conversions and channel profitability was missing — and meanwhile, valuable data from their internal site search, which clearly showed what customers were actually looking for, was going completely unused.
We started by deploying Search Ready, which improved navigation across Besta's wide product range and began generating valuable data on how users search and behave. Next came a full marketing audit — we rebuilt the data layer through Google Tag Manager and set up precise tracking of conversions and order values, creating a solid foundation for performance-based decision-making.
From there, we restructured the PPC accounts: moving to a combination of Performance Max, dynamic campaigns and responsive ads, splitting budgets according to actual performance, and optimising Google Ads and Sklik — the leading Czech search ad platform — separately. We used the Search Ready data to refine the product feed, titles and images, and to prioritise the products with the best margins, so campaigns brought in the most valuable traffic possible.
Combining precise measurement, a rebuilt performance marketing approach and smart use of search data delivered substantial business growth for Besta. Campaigns now run on data and real performance, not estimates.
