A dynamic showcase for a roofing system

Tondach, Wienerberger's roofing brand, needed to explain that a roof you'll be happy with for decades isn't just about the tiles — it's a complete system, from tile design through insulation and ventilation to solar integration. We built a microsite that uses 3D visualisation and animation to show exactly how these components work together to create a roofing solution that's energy-efficient, durable and low-maintenance — and genuinely worth the investment.

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Giving Tondach its own spotligh

Wienerberger's main website is structured as a portfolio of all its products, where Tondach's roofing tiles and components only take up a small part of the whole. Tondach needed its own space where roofing could properly take centre stage — brought to life through carefully composed, compelling visuals.

Making a complex system easy to see and understand

We built an interactive microsite featuring a configurator that lets visitors explore every design option for the clay roof tiles. From there, 3D models and animations clearly explain what each component of the roofing system contributes — and, more importantly, how they all work together as one system. The benefits of a modern insulation system, why proper ventilation matters, and how quality materials and craftsmanship keep a roof looking good for years without complicated upkeep.

A campaign tool that became a permanent sales asset

The microsite didn't just help drive sales — it became a key tool for long-term customer education and ongoing marketing support for Tondach. Customers came away with a clearer understanding of the long-term value of investing in a quality roof, which translated directly into higher sales and stronger trust in Tondach as a genuine roofing authority.

Tondach continues to use the microsite well beyond its original campaign. Sales teams and business partners rely on it in face-to-face conversations with customers — at customer experience centres and at events — as a tool that helps them demonstrate and explain everything clearly.

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What the client says

"We use the microsite every day in our communication with B2C customers at our Customer Experience Centre. Our sales team also uses it at trade fairs and other events. It's linked in 50% of our email templates, which are our main source of website traffic."

Lukáš Balda
Brand Manager, Tondach

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